Meet the Founder


SallyAnne Kirk


Meet Sallyanne Kirk, a multifaceted award-winning creative excelling as a fashion designer, creative director, and the visionary behind Leicester Fashion District. As the driving force behind the fashion brand Unloved Daughters, Sallyanne has immersed herself in the fashion and music industries for the past five years. Her deep-rooted affection for Leicester and her unwavering passion for distinctive fashion ignited her mission to spotlight emerging design talent within the city and pioneer a fresh retail experience.


With a desire to challenge Leicester's negative reputation within the fashion realm, Sal endeavours to showcase independent talent right at the city's doorstep. Her vision is to reimagine the city's rich textile heritage by fostering opportunities for both fashion creatives and consumers. Through her innovative approach, she aims to cultivate an exciting new fashion scene, transforming Leicester into a vibrant hub of creativity and style.